Mužík (which means little man in Czech) is the playful face of Miroslavo®. With his beret, paintbrush, and cheeky grin, he embodies the joy of creating — curious, bold, and full of imagination. What makes him truly special is his story: Mužík is based on a drawing I made when I was just six years old. A […]
Introducing Mužík or the Little Man Read More »
There are moments in life when we stray—not completely lost, but wandering along parallel paths that lead us slightly away from our core. That’s how I’ve felt in recent months, balancing creative strategy, marketing projects, and workshops with the art that’s always been there, quietly waiting for more time, more attention. Wearing Many Hats: Balancing
Following the Path to Freedom: A Return to Art & Design Read More »
Industrial design is a field that involves designing and developing products and systems that are used in everyday life. It is a profession that requires creativity, technical skills, and a deep understanding of user needs and wants. If you’re considering a career in industrial design, you may be wondering if it’s a good choice. In
In today’s competitive and fast-changing business environment, having a strong brand identity that stands out and connects with customers is essential. However, building a brand that resonates with your audience requires more than just a catchy logo, a pretty website, or a clever slogan. It requires a holistic approach that integrates art, design, and marketing
Combining Art, Design and Marketing: A Superpower and Competitive Advantage Read More »
V oblasti průmyslového designu je klíčové držet krok s inovacemi a neustále se zlepšovat. Vývoj nových produktů, design obalů nebo zlepšování stávajících výrobků může být však nákladný a často si ne každý může dovolit zaplatit profesionální služby průmyslového designéra. Naštěstí existuje řešení: program Design Credits od CzechTrade a Ministerstva kultury. Co je to Design Credits?
Získejte finanční podporu na průmyslový design díky programu Design Credits! Read More »
In this article, I would like to show you the four phases that are undertaken in a product design project meant for mass production. Designing and developing a new product or packaging is always a journey, and having a clear idea of what to expect from it is important for anyone who wants to bring their
The 4 Essential Phases of Product & Industrial Design Process Read More »
Miroslavo collaborated on TAPP Water’s latest product development project, a compact sustainable water filter completely developed by the company. We were asked by the client to solve specific challenges faced in later stages of product development, mostly of product design and engineering nature. The project was a success and product was launched in summer 2021.
New sustainable water filter project completed. Read More »
For the past two months and a half, I have been working with TAPP Water S.L., a Barcelona-based startup specialising in sustainable water filtration technology and it’s been quite a ride.
Sampling Station for TAPP Water S.L. Read More »
Sustainability is a word that has been thrown around a lot lately, but still many people don’t know what it means and how it affects our lives. Perhaps it’s the word, that doesn’t really provide a hint. It’s so abstract that you could imagine many things behind it.
Why Should We Design for Sustainability? Read More »
The sales of the Larra fabric roller blind manufactured by ISOTRA have doubled in the last quarter and keep exponentially growing, says the Marketing Director of ISOTRA a.s., Dr. Jakub Vaněk. The innovative and visually appealing roller blind is becoming popular amongst homeowners for its variability, choice of fabric and timeless design. It’s great to
Sales of Roller Blind Designed by Miroslavo and ISOTRA Have Doubled! Read More »
