Industrial Design
SLIXY Watch
A’ Design Award–winning minimal watch for young people who love colour and play.
- Client
- SLIXY
- Year
- 2015
- Role
- Product Designer
- Category
- Industrial Design · Brand Identity · Creative Direction
Overview
SLIXY is a wearable product concept built around colour, modularity, and youthful energy — a watch that feels like an accessory system rather than a traditional timepiece.
Challenge
Create a watch that stands out in a saturated fashion-accessory market while remaining legible, comfortable, and brandable for a young audience.
Process
Sketching and colour studies led to a reduced geometry with interchangeable visual accents. Brand language and product silhouette were developed together.
Concept
Minimal chassis, maximal colour personality — a playful product that invites self-expression without visual noise.
Development
Proportions, strap interface, and dial hierarchy were refined for wearability and manufacturing clarity.
Execution
Delivered as an award-ready product design with brand-aligned presentation.
Outcome
A’ Design Award recognition and a defining product design case in the studio portfolio.
Results
- A’ Design Award winner
- Youth-oriented product identity
- Clear manufacturing-ready silhouette
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