- Cliente
- Mall Pay
- Año
- 2017
- Rol
- Brand & Visual Designer
- Categoría
- Identidad de marca · Diseño gráfico · Dirección creativa
Resumen
A financial product identity expressed through a credit card design that had to feel modern, trustworthy, and instantly recognisable in hand and in campaign photography.
Reto
Create a payment brand object that stands out in a conservative category without losing credibility.
Proceso
Developed visual identity cues and card layout systems for Mall Pay.
Concepto
Identity you can hold — the card as the brand’s primary artefact.
Desarrollo
Refined colour, typography, and security-zone composition for production.
Ejecución
Delivered branding and card design for a consumer finance product.
Resultado
A distinctive payment identity with strong visual recall.
Resultados
- Credit card visual identity
- Brand-forward financial product design
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