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Creative Direction
Negroni Campaign Concept
Speculative campaign for Campari: one iconic conversation across centuries, built around the Negroni family.
- Client
- Campari — proposal
- Year
- 2026
- Role
- Creative Director
- Category
- Creative Direction · Graphic Design · Brand Identity
A campaign proposal for Campari that treats the Negroni as a living family of drinks — original, cousin, ancestor, modern expression, and unexpected twist — held together by one visual conversation.
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