- Client
- Mall Pay
- Year
- 2017
- Role
- Brand & Visual Designer
- Category
- Brand Identity · Graphic Design · Creative Direction
Overview
A financial product identity expressed through a credit card design that had to feel modern, trustworthy, and instantly recognisable in hand and in campaign photography.
Challenge
Create a payment brand object that stands out in a conservative category without losing credibility.
Process
Developed visual identity cues and card layout systems for Mall Pay.
Concept
Identity you can hold — the card as the brand’s primary artefact.
Development
Refined colour, typography, and security-zone composition for production.
Execution
Delivered branding and card design for a consumer finance product.
Outcome
A distinctive payment identity with strong visual recall.
Results
- Credit card visual identity
- Brand-forward financial product design
Let's talk about a similar project
