New Product Design and Development

Do you have a new product idea, a revolutionary invention, or you want to innovate on an existing product on the market and you have now decided to realise it?
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Do you need to ensure complete design and development of your idea from the beginning to a physical product ready for automated production and sales?
Miroslavo, a product design, research and development studio can help you with this.

What is Miroslavo?

A'Design Award Winner 2016 & 2017
Miroslavo is a multi award-winning product design, research and development studio which works with entrepreneurs, inventors and innovators in different areas to help them turn ideas into reality.
Founded by Miroslav Stibůrek who received recognition by winning, in 2016 and 2017, the Italian A’Design Award given by the International Design Academy for his very first 2 products. This gave him the opportunity to be discovered as a naturally gifted designer and right after winning his first award, he was immediately hired by a technological leader in the manufacture of window shading products to design their new product. Since then his career as a creator took off and allowed him to establish his own studio.

What is the process of developing a new product?

Product development is a process that combines several scientific, technical and artistic disciplines.
It requires advanced knowledge of science, mathematics, aesthetics, ergonomics, engineering, marketing, business, manufacturing, design, CAD, research, etc.

The best-designed products are those that find the sweet spot between all the impacted areas, hence do not give more weight to any area, but find the perfect balance between them to achieve maximum effect. It is a so-called integration of knowledge. Harmony.

So how the product development happens between the client and Miroslavo?
Non-Disclosure Agreement (NDA)

If deemed necessary, a confidentiality agreement is first signed.

Idea and its discussion

The initial idea is the first thing in the process and in general, the client comes with it who discovered an opportunity in the market and would like to realize it.
In most cases, the original idea is partially altered or adapted in the course of the development, however, the vision and business intention remains.
This is followed by a discussion of the idea, input, and expectations.
Product development is a process for several months to several years, and so both sides should assess whether they see potential and success in their cooperation before taking the journey to the unknown.

Price quote and negotiation

After receiving and analyzing all the documents and inputs provided from the first project discussion, Miroslavo creates a quote and proposes a suitable form of cooperation.
After mutual satisfaction with the conditions, a contract and a timetable are created. The development is then launched.

Research and detailed product discussion

Before the project begins, adequate brainstorming and research are conducted.
We will discuss the following:

  • how and where the product will be used,
  • how big it will be,
  • what materials we are going to use,
  • what should be the retail price,
  • how it should work,
  • how it should look,
  • how it will be produced,
  • what group of people will use it,
  • how it will be sold,
  • and anything else that arises from this open discussion

It is important to consider these aspects at the outset for the smoothest course of development. We will not always answer the questions immediately, so the discussion is usually accompanied by the research of the market, customers’ needs, production options, competition, etc. Some questions can only be answered after development has begun, so generally being flexible and open is the key to a successful finish and launch.

Creating Specifications

After the research has been conducted, specifications and goals are defined.


After acquiring all of the above-mentioned knowledge, the design, including aesthetics, function, ergonomics, mechanics, usability, marketing and manufacturing needs are defined. Creation can begin.
Sketches, drawings, exploring various solutions, creating 3D models are all part of this step.

Finding a manufacturer

This step is very important and needs to be done as soon as possible so that ideas are in contact with production reality and engineering. In general, the sooner the better.
It is important to get a reliable manufacturer that will provide you with mass production under the right conditions.


Prototyping is an important part that happens before the product goes into live production. At this stage, we are experimenting, and with the creation of prototypes, we strive to find the final form as well as a solution that will be fully functional and meet all set requirements and standards.
Basic prototypes can be made from the most trivial things like matches, paper, model, wires, or polystyrene. We can quickly find answers to some basic questions.
At a later stage, we can create a prototype that is closer to the look of the final product. Depending on the type of product, we can use a specific manufacturing technique, for example, 3D printing through our 3D Factory.
The final stage will be the creation of the high-quality prototype. This step is usually created by the manufacturer.
If a product is produced for example by injection molding machines, which is a common way to mass produce, most of the time, a low-cost, fast-to-make prototype mold is first created. They are appropriate when we want to get prototypes directly from the serial materials to verify the injection process, functionality and mechanical properties of the moldings.

Live production

After the creation of the final prototype, technical drawings will be produced and the manufacturer will create a production mould and will commence production. At this stage, you are taking over the life of your product and start selling and promoting it.

Post Production

After you launch the product on the market, the development of add-ons, upgrades, and other related products may come at a later stage. In this case, the whole process is started all over again and each project is assessed individually.
In the case of marketing consultations, such as making a product statement, video or naming, etc., it is also possible to use Miroslavo at this step.

Latest creations by Miroslavo

Do you want to turn your idea into reality? Contact Miroslavo through the following form and let’s talk about it