Pay Per Click

Pay Per Click is a form of paid advertising and a part of search engine marketing. In PPC advertising, you pay for each user click. The most popular PPC service is Google Adwords.

PPC marketing is very effective for the initial penetration of products, as the first positions in search engines can be achieved through a cost-per-click scenario. In search engine optimisation, it takes months to see results. For PPC it’s immediate.

However, the question is whether that visit a site receives from PPC brings the company business. It does not act as a remedy for sales, but it can definitely add to the overall marketing of a company and if executed correctly, it results in increased conversions that lead to sales.

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