This page was created to clarify questions that are frequently asked, in order to make your life, browsing and shopping on Miroslavo’s website easier.
There is nothing stopping you to set this up yourself. However, if you are not familiar with the software, google products or would like a more advanced configuration where you will be able to track your conversions, set up custom reports, specify custom audiences which you can retarget in Google Ads, etc, it’s wise to hire a certified professional to do the job.
GA4 allows you to track visitors on your websites and apps inside one property as well as separately. This was not possible before. In Google Analytics 4, it’s been unified. Another new feature is a completely new interface that is quite different from its predecessor. Goals are no conversions in GA4. The way you set them up is also very different. You will also no longer find the famous bounce rate, which has been in GA as long as it’s been alive. It’s now the engagement rate, and it communicates exactly what we always wanted to know from a bounce rate—what percentage of people engage. The list goes on, but ultimately, it’s a new and powerful tool for website traffic tracking and analysis.
Google Analytics 3 or the Universal Analytics version will stop working come 1 July 2023, so it’s important to switch to GA4 as soon as possible. While Google might help you with migrating to the new version, it will not help you with setting it up, so you can track events, goals, etc.